Marketing & Publicity

Marketing & Publicity · Article | 12.16.14 A Social Media Pep Talk with Pointers
by Mary Shafer

Even today, many publishers seem not to understand what social media can do for their...

Marketing & Publicity · Article | 11.05.14 Online Book Promotion Pointers
by Christopher Zoukis

As a self-publisher, an author published by a small house and a large house, and a social...

Marketing & Publicity · Article | 09.13.14 10 Lessons I Learned From My PR Campaign
by Robert Matzen

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable...

Marketing & Publicity · Article | 09.07.14 The Socialfication Imperative
by Christopher Surdak

Now that social media sites are allowing all of us to form and participate in digital...

Marketing & Publicity · Article | 07.03.14 How to Use Goodreads for Book Promotion
by Cynthia Shannon

When I came to Goodreads last year, I had been working as a book publicist for seven years, so I...

Marketing & Publicity · Article | 12.08.13 A Book Marketing Timeline
by Tanya Hall

Marketing a book is hard work, no doubt. Countless books, articles, blog posts, conference...