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Marketing & Publicity
Increasing book discoverability to increase sales
Marketing & Publicity
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Article
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10.04.24
Exploring the Power of Substack with Author Samuél Lopez-Barrantes
by Alexa Schlosser
I recently had a chance to connect with IBPA member Samuél Lopez-Barrantes about his use of...
Marketing & Publicity
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Article
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10.04.24
What’s Needed to Promote a Book Successfully?
by Brian Feinblum
If I asked you “What does it take to promote your book successfully?”, I am likely...
Marketing & Publicity
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Article
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10.04.24
The Evolution of IBPA’s Award Program
Since its inception in 1985, the IBPA Benjamin Franklin Award has been focused on recognizing...
Marketing & Publicity
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Article
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10.04.24
Mastering Facebook Advertising to Sell Books
by Juliet Wills
Facebook advertising is a powerful tool for authors and publishers looking to reach their...
Marketing & Publicity
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Distribution
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Podcast
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09.26.24
Direct-To-Consumer Book Sales Strategies
by Diane Windsor
One of the most effective methods for independent publishers and author publishers to sell books...
Marketing & Publicity
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Article
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08.02.24
Make a Book Trailer Using ChatGPT
by Ella Ritchie
If you own a Roomba, then you already know what it’s like to work with artificial...
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