Marketing & Publicity

Marketing & Publicity · Article | 04.08.24 Authorship After 60: Discovering Passion, Income, and Fulfillment in Self-Publishing
by Russ Eanes

Becoming an independent and self-published author means corralling a great deal of creativity....

Marketing & Publicity · Article | 04.08.24 How Trade Reviews Affect Library Orders and Bookstore Purchases
by Victoria Sutherland

There is a lot of space devoted to the value of “trade” reviews at publishing...

Marketing & Publicity · Distribution · Article | 04.08.24 March Book Marketing Madness
by Brian Jud

Every March, basketball fans are embroiled with Madness. However, while not all of us are so...

Marketing & Publicity · Article | 04.08.24 Reaching Diverse Readers Requires Thinking Outside of the Box
by Jen Rios

“The publishing world is an archaic and white industry.” This statement was...

Marketing & Publicity · Webinar | 03.13.24 Pinterest for Publishers
by Debbie Gonzalez

In this presentation, Deb Gonzales will unveil the transformative power of Pinterest in book...

Marketing & Publicity · Webinar | 02.14.24 BISAC Basics and DEI Progress with the Codes
by Wiley Barnes and Kirk Whisler

Book Industry Standards and Communications (BISAC) Subject Codes (a.k.a. BISAC Subject Headings)...