Marketing & Publicity

Business Operations · Legal · Marketing & Publicity · Article | 08.04.23 The Future of Artificial Intelligence in Publishing Is Now
by Alesha Brown

Coming off of this year’s IBPA Publishing University, I can tell you artificial...

Marketing & Publicity · Podcast | 06.29.23 How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout
by Jeniffer Thompson

Book marketing isn’t just about selling books, it’s about building a reputation and...

Marketing & Publicity · Article | 06.06.23 Supporting the Community
by Judey Kalchik

In a perfect world, the Book Industry Charitable Foundation (Binc) would not exist. However,...

Marketing & Publicity · Article | 06.06.23 The Art of Running a Giveaway
by Amanda Marquette

In the world of books, nothing is more valuable than word-of-mouth marketing. While there are...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Podcast | 05.25.23 How to Build Book Buzz with Social Media Influencers
by Emily Lyman

Social media can be an excellent tool for publishers to build brand awareness and garner...