Marketing & Publicity

Marketing & Publicity · Article | 04.05.23 Building Reader Communities: The Marketing Advantage
by Deb Vanasse

Book marketing is a multifaceted venture, but at its core, it’s all about connecting with...

Marketing & Publicity · Podcast | 03.30.23 Understanding the Importance and Benefits of Trade Reviews
by Patti Thorn

Garnering a trade review can provide multiple benefits for a book, but how can you make the most...

Marketing & Publicity · Podcast | 02.22.23 How To Maximize Your Success Working with a Book Publicist
by Olivia McCoy

Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques...

Marketing & Publicity · Article | 02.01.23 The Evolution of Social Media Marketing
by Morissa Schwartz

A newspaper slogan once said, “Why would we shout it out loud when we could put it in...

Marketing & Publicity · Article | 02.01.23 The Science of Book Marketing
by Jeniffer Thompson

With the start of a new year, we often seek out new ideas and innovative ways to market books...

Marketing & Publicity · Article | 02.01.23 Little Toys, Big Ideas
by Alexa Schlosser

Justine Tiu is the co-founder of The Woobles and author of Crochet Amigurumi for Every Occasion,...