Marketing & Publicity

Marketing & Publicity · Article | 02.14.25 Budget-Friendly Marketing Strategies
by Rick Lite

Marketing a book can be one of the most challenging aspects of the publishing process,...

Marketing & Publicity · Article | 02.14.25 A Trade Show Guide for Independent Publishers
by Alexa Schlosser

Trade shows are a cornerstone of the publishing industry, offering independent publishers...

Marketing & Publicity · Article | 02.14.25 Should You Be on TikTok?
by Deb Vanasse

Editor’s Note: As of January 2025 when this article was originally published in the...

Marketing & Publicity · Podcast | 12.26.24 Pitching for Publicity from Podcasts, Blogs, and More
by Matty Dalrymple

To garner as much attention for your books as possible, it’s important for independent...

Business Operations · Marketing & Publicity | 12.04.24 What Is Your Favorite Digital Tool?
by Alexa Schlosser

Jennifer Goulden Founder, Entourage Media Zoho Forms or BookFunnel are my go-to apps for...

Marketing & Publicity · Article | 12.03.24 Data Analytics for Indie Publishers: Driving Sales and Reader Engagement
by Eryka Parker

At one time, it felt like indie publishers were stuck at the kids’ table during...