Marketing & Publicity

Marketing & Publicity · Article | 02.01.23 The Science of Book Marketing
by Jeniffer Thompson

With the start of a new year, we often seek out new ideas and innovative ways to market books...

Marketing & Publicity · Article | 02.01.23 Little Toys, Big Ideas
by Alexa Schlosser

Justine Tiu is the co-founder of The Woobles and author of Crochet Amigurumi for Every Occasion,...

Marketing & Publicity · Webinar | 12.14.22 Neuroscience of Social Media Marketing for Publishers and Authors
by Sylvia Becker-Hill

Sylvia Becker-Hill helps you understand and overcome your subconscious biases to be productive...

Marketing & Publicity · Article | 12.02.22 The Building Blocks of a Book Trailer
by Ja-ne de Abreu 

Book trailers are a growing trend in the publishing world. To the unfamiliar, it’s like a...

Marketing & Publicity · Webinar | 11.08.22 Podcasts and Publishers: A Panel of Perspectives
by Jennifer Baker, Jeff Adams, Mike Sakasegawa, Charlotte Pierce

A panel of publishing podcasters discuss tips, tricks, and techniques to successfully leverage...

Marketing & Publicity · Article | 11.01.22 The Point of No Returns
by Brian Jud

Industry statistics reveal that book returns can be 30% or more of sales. If you reduce or...