Marketing & Publicity

Marketing & Publicity · Article | 07.31.12 Multimedia Presentation: A Book Promotion Tool for David in a World of Goliaths
by Richard Hurley; Terry Meekins

Independent publishers can draw comfort from the story of David, the daring youth who stood up...

Marketing & Publicity · Article | 03.01.12 Major Media Coverage: Dillman Karate International’s Strategy for Success
by Linda Carlson

George Dillman’s a small publisher. His company, Dillman Karate International, publishes a...

Marketing & Publicity · Article | 12.01.11 Book Clubs, Part 2: Identifying Groups to Approach
by Linda Carlson

This screen capture from novelist Meg Clayton’s Web site shows one of the ways she's...

Marketing & Publicity · Article | 11.30.11 How to Have a Successful Bookstore Event
by Melissa M. William

With the right plan and marketing, you can almost guarantee a sell-out bookstore event. As an...

Marketing & Publicity · Article | 11.01.10 Anatomy of a Review Slip
by Kate Siegel Bandos

For more than 25 years, I have been affixing a review slip to every review copy I send out to...

Marketing & Publicity · Article | 02.01.09 The Hostile Host: How to Get Your Message on the Air in Spite of a Media Bully
by Roberta Gale Vanderslice

Remember those school bullies? The ones who yelled at or beat up anyone they didn’t like?...