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Marketing & Publicity
Increasing book discoverability to increase sales
Marketing & Publicity
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Article
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07.31.01
How We Succeeded with How to Behave: <BR>A first-time publisher's book reaches the half-million mark
by Tim McCormick
In January of 1996, I attended a parenting class to learn to deal better with the challenges...
Marketing & Publicity
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Article
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03.01.00
Considering Buying a Mailing List? Here's What You'll Need to Know
by Jeffrey Dobkin
First of all, keep in mind that there are two types of lists (determined by their...
Marketing & Publicity
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Article
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03.31.99
How To Buy a Great Mailing List!
by Jeffrey Dobkin
Thank God, the worst that can happen to you in direct mail is you lose money. I mean,...
Marketing & Publicity
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Article
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01.31.97
Reducing the (Perceived) Price with Coupons, Rebates & Discounts
by Robert C. Brenner
Cutting book prices can increase sales, but it could also encourage competitors to follow your...
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