Marketing & Publicity

Marketing & Publicity · Article | 02.29.04 Eight Reasons to Send a Cover Letter with Your Press Release
by Jeffrey Dobkin

I got back to the peace and quiet of my own office. Took off my tie. Took off my suit, and my...

Marketing & Publicity · Article | 02.01.04 Library Tours: How to Set Them Up and What They Can Do for You
by Jerry Labriola

Conducting a regional library tour is one of the least appreciated ways to sell books and gain...

Marketing & Publicity · Article | 01.31.04 The Publicity Schedule: What You Need to Know About Lead Times If You Want Your Best Shot at Coverage
by Kate Bandos

In real estate they say the three most important considerations are location, location, and...

Marketing & Publicity · Article | 01.01.04 What Makes a Guest Great? Tips from Talk Show Pros
by Roberta Gale

If you’re interested in promoting a book on radio or TV shows, you’ve probably...

Marketing & Publicity · Article | 09.01.03 Getting Your Books to the "Tipping Point"
by Steve Mettee

I was at the William Saroyan Writer’s Conference recently when another...

Marketing & Publicity · Article | 10.31.01 How to Build Profits with Your Backlist
by David Cole

After a few years of producing a steady stream of titles, life as a publisher in some ways gets...