Marketing & Publicity

Marketing & Publicity · Article | 06.06.23 The Art of Running a Giveaway
by Amanda Marquette

In the world of books, nothing is more valuable than word-of-mouth marketing. While there are...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Podcast | 05.25.23 How to Build Book Buzz with Social Media Influencers
by Emily Lyman

Social media can be an excellent tool for publishers to build brand awareness and garner...

Marketing & Publicity · Webinar | 05.19.23 Market Your Book Without Social Media – Yes, You Can!
by Penny C. Sansevieri

Penny C. Sansevieri shows you creative ways to market your book.

Business Operations · Marketing & Publicity · Podcast | 04.27.23 Tips to Sell Your Books to the Education Market
by Jane R. Wood

There are thousands and thousands of schools in the United States, so getting your books into...

Marketing & Publicity · Article | 04.05.23 6 Voices on IBPA’s 40th
by Alexa Schlosser

Forty years ago in Southern California, a group of 15 independent publishers wanted to attend...