Marketing & Publicity

Marketing & Publicity · Article | 03.01.22 Owning the Customer Journey
by Sarah Gilbert

As someone who has been in publishing since the early 2000s, it’s fascinating to observe...

Marketing & Publicity · Article | 03.01.22 PR Expectations and Results
by Deb Vanasse

Should independent publishers hire a publicist? Should they recommend their authors hire one? As...

Marketing & Publicity · Article | 03.01.22 How to Build Your Brand to Sell Directly to Consumers
by Raj Barman

These days, most top brands sell directly to their consumers in addition to selling retail. In...

Marketing & Publicity · Article | 03.01.22 Social Media Stretch
by Victoria Sutherland

The world has experienced huge societal changes over the past couple years, with corresponding...

Marketing & Publicity · Podcast | 01.25.22 BookTok, Bookstagram & BookTube – The Latest Sensations to Market Your Books
by Alexa Bigwarfe

Founder and CEO of Write|Publish|Sell Alexa Bigwarfe gives you the inside scoop on some of the...

Marketing & Publicity · Article | 01.01.22 How to Use Amazon KDP A+ Content for Books
by David Wogahn

PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com -- David...