Marketing & Publicity

Marketing & Publicity · Article | 06.11.22 The Evolution of Book Events
by Deb Vanasse

You’re launching a new title, so you reach out to retailers to arrange book signings....

Marketing & Publicity · Article | 04.01.22 Inclusive Marketing for Independent Publishers
by Kathi Inman Berens, Ph.D., Rachel Noorda, Ph.D., and Sonia Thompson

The publishing industry has a long way to go to become more inclusive. But independent...

Marketing & Publicity · Podcast | 03.29.22 Dependable Marketing Strategies and the Results Publishers Should Expect from Them
by Julie Broad

Book Launchers founder Julie Broad goes over some of the best book marketing tactics available...

Marketing & Publicity · Article | 03.01.22 Two New Ways to Reach Consumers


Consumer demand drives so much of a book’s success. Want bookstores to carry your book?...

Marketing & Publicity · Article | 03.01.22 How to Design KDP A+ Content That Sells Books
by Angela Haddon

This is the second instalment of a two-part series about Amazon’s A+ content. The first...

Marketing & Publicity · Article | 03.01.22 Talking to Librarians: How to Reach to Librarians Where They’re Listening
by Abe Ogden

Every independent publisher looking to maximize sales understands the importance of the library...