Marketing & Publicity

Marketing & Publicity · Article | 03.01.21 Pop Quiz: What’s the Best Lead Magnet for Books?
by Budde Velasquez

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis -- Paige Velasquez...

Marketing & Publicity · Article | 03.01.21 Roadmap to Author Platforms
by Deb Vanasse

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine -- Deb...

Marketing & Publicity · Article | 01.01.21 The Kings of the Castle All Owe It to One Queen
by Kelly Peterson

PUBLISHED JANUARY/FEBRUARY 2021 by Kelly Peterson, Director of Digital Strategy, Independent...

Marketing & Publicity · Article | 11.01.20 Roundtable: Podcasting Perspectives
by Alexa Schlosser

PUBLISHED NOVEMBER/DECEMBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent...

Business Operations · Marketing & Publicity · Article | 11.01.20 Why Authors Need to Develop a Book Marketing Habit
by Bruce Harpham

PUBLISHED NOVEMBER/DECEMBER 2020 by Bruce Harpham, Marketing Consultant, BooksGoSocial ...

Marketing & Publicity · Article | 09.02.20 Persistence in the Face of Turmoil: Creating Black Lead Characters
by Paul Dixon

PUBLISHED SEPTEMBER/OCTOBER 2020 by Paul Dixon, Co-founder, Matter of Africa America Time...