Marketing & Publicity

Marketing & Publicity · Article | 08.01.22 How Independent Publishers Can Partner with the Press
by John Maher

Since I joined the IBPA Board of Directors last summer, the one question I have heard from...

Marketing & Publicity · Article | 08.01.22 The 10 C’s of Successful Book Marketing
by Brian Jud

There are too many “good enough” books published by unknown authors every year for...

Marketing & Publicity · Podcast | 06.27.22 How to Optimize Your Books for Amazon & Run Successful Amazon Ads
by Chelsea Richards

If independent publishers and author publishers optimize their books properly for Amazon, it...

Marketing & Publicity · Article | 06.11.22 The Evolution of Book Events
by Deb Vanasse

You’re launching a new title, so you reach out to retailers to arrange book signings....

Marketing & Publicity · Article | 04.01.22 Inclusive Marketing for Independent Publishers
by Kathi Inman Berens, Ph.D., Rachel Noorda, Ph.D., and Sonia Thompson

The publishing industry has a long way to go to become more inclusive. But independent...

Marketing & Publicity · Podcast | 03.29.22 Dependable Marketing Strategies and the Results Publishers Should Expect from Them
by Julie Broad

Book Launchers founder Julie Broad goes over some of the best book marketing tactics available...