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Marketing & Publicity
Increasing book discoverability to increase sales
Marketing & Publicity
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Article
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03.01.22
How to Design KDP A+ Content That Sells Books
by Angela Haddon
This is the second instalment of a two-part series about Amazon’s A+ content. The first...
Marketing & Publicity
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Article
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03.01.22
Talking to Librarians: How to Reach to Librarians Where They’re Listening
by Abe Ogden
Every independent publisher looking to maximize sales understands the importance of the library...
Marketing & Publicity
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Article
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03.01.22
Owning the Customer Journey
by Sarah Gilbert
As someone who has been in publishing since the early 2000s, it’s fascinating to observe...
Marketing & Publicity
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Article
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03.01.22
PR Expectations and Results
by Deb Vanasse
Should independent publishers hire a publicist? Should they recommend their authors hire one? As...
Marketing & Publicity
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Article
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03.01.22
How to Build Your Brand to Sell Directly to Consumers
by Raj Barman
These days, most top brands sell directly to their consumers in addition to selling retail. In...
Marketing & Publicity
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Article
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03.01.22
Social Media Stretch
by Victoria Sutherland
The world has experienced huge societal changes over the past couple years, with corresponding...
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