Marketing & Publicity

Marketing & Publicity · Article | 03.01.22 How to Design KDP A+ Content That Sells Books
by Angela Haddon

This is the second instalment of a two-part series about Amazon’s A+ content. The first...

Marketing & Publicity · Article | 03.01.22 Talking to Librarians: How to Reach to Librarians Where They’re Listening
by Abe Ogden

Every independent publisher looking to maximize sales understands the importance of the library...

Marketing & Publicity · Article | 03.01.22 Owning the Customer Journey
by Sarah Gilbert

As someone who has been in publishing since the early 2000s, it’s fascinating to observe...

Marketing & Publicity · Article | 03.01.22 PR Expectations and Results
by Deb Vanasse

Should independent publishers hire a publicist? Should they recommend their authors hire one? As...

Marketing & Publicity · Article | 03.01.22 How to Build Your Brand to Sell Directly to Consumers
by Raj Barman

These days, most top brands sell directly to their consumers in addition to selling retail. In...

Marketing & Publicity · Article | 03.01.22 Social Media Stretch
by Victoria Sutherland

The world has experienced huge societal changes over the past couple years, with corresponding...