Marketing & Publicity

Marketing & Publicity · Article | 11.01.21 Tapping Into #BookTok: A Case Study, Part I
by Desiree Duffy

PUBLISHED NOVEMBER/DECEMBER 2021 by Desireé Duffy, Founder, Black Château -- Desireé...

Marketing & Publicity · Article | 11.01.21 TikTok: The Tool All Publishers And Authors Should Be Using
by Alexa Bigwarfe

PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director,...

Marketing & Publicity · Podcast | 10.26.21 Improve Your Direct-To-Consumer Book Sales with These Digital Marketing Tactics
by Jason Kutasi

Independent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales...

Marketing & Publicity · Article | 09.01.21 Disruption Through Brand Building
by Hannah Gordon

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing...

Marketing & Publicity · Podcast | 06.22.21 Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights
by Rachel Noorda

What encourages people to buy a book? How do people discover books? Knowing book consumer buying...

Marketing & Publicity · Podcast | 05.25.21 Expert Advice for Landing Media Opportunities to Market Your Books
by Fauzia Burke

Marketing books is one of the most important (and difficult!) tasks for publishers. Book...